|
Previous Use of New Media Platforms |
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|
Used For More Than 3 years |
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|
Platform |
% of B2C Marketers |
% of B2B Marketers |
|
|
41.4% |
60.3% |
|
Webinars |
7.5 |
33.6 |
|
Used Between 1 and 3 Years |
||
|
Blogs |
10.3 |
21.2 |
|
Wikis |
5.6 |
12.3 |
|
Viral video |
17.8 |
6.8 |
|
Social networks |
11.2 |
6.8 |
|
Source: B2B Magazine and NAA, August 2007 |
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|
Objectives For the Use of New Media |
||
|
Primary Objective |
% of B2C Marketers |
% of B2B Marketers |
|
Email marketing |
||
|
Demand generation |
40.9% |
58.3% |
|
Customer loyalty and retention |
28.0 |
16.5 |
|
Webinars |
||
|
Demand generation |
26.1 |
46.0 |
|
Brand building |
34.8 |
16.1 |
|
Source: B2B Magazine and NAA, August 2007 |
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