Agenda

Date and TimeTitle
Sep 12, 2020
10:00am - 11:00am (Pacific)
AI Opens New Horizons for Content: Bridging the Gap Between Business and AI Strategy

Today, AI has a broad business purpose. However, many companies still fail to operationalize AI into their business because they cannot craft a well-defined AI strategy that connects machine learning models and algorithms to concrete business outcomes. Working with clients across multiple industries as the only data designer in a team of data scientists brought me to create a new content strategy entirely focused on AI. Multidisciplinary teams use AI Content Strategy to transform the AI’s outcome into new visual content laying out a tangible vision for a long-term AI strategy. This framework aims to solve the most common challenges organizations face: crafting a tangible vision for an AI strategy that acts as a catalyst for the actual implementation of AI solutions. By leveraging data and transforming it into new content, companies can orchestrate multiple AI solutions to achieve their strategic imperatives by communicating the solutions’ business value across an entire organization.

In this session you will learn how to implement and scale a content strategy for AI to apply it to business use cases. Through both IBM internal and client examples, attendees will see how AI Content Strategy is being used to uncover opportunities hidden in companies’ data and how to produce new visual content to lay out the vision and roadmap for a successful AI strategy. The key takeaways of the session will be learning how to:

  • Transform data into content unlocking the AI potentials
  • Use AI content to design and craft a tangible artifact visualizing the AI strategy
  • Anchor the AI’s outcome to concrete business results
  • Engage business stakeholders in the AI strategy design process
Sep 12, 2020
10:05am - 11:05am (Pacific)
Always be Documenting: Effective Technical Writing in a Continuous Integration (CI) Environment

Documentation for continuous integration (CI) can be a culture shock for technical writers. Often, documentation is a fixed process where outputs are built in proprietary tools and created “after the fact,” i.e. too late to “wow” and properly support users. Adding to the challenge, technical writers are often expected to adapt to the developers world rather than the other way around. This is a challenge particular to those who work in software products, as they have to try to align with different product creation methodologies such as “agile”, “lean” or “continuous delivery” – and even harder, they have to let go of perfection as there really is no final version in an iterating product. Technical writers need to move to modular content creation (i.e. topic-based structured authoring), and utilize automation processes from the DevOps world to enable their documentation to deliver to the end user on an hourly or daily basis.

This talk aims to show you how to create your documentation to align with a CI working environment without bugging the engineers too much! Get hold of important metadata available in software code through the mechanisms already used in many DevOps departments. Through a real-world example, we show you how a definition language for configuration data is converted by means of a CI pipeline into a format importable to most technical writing tools. At the end of it, you will stand better equipped to collaborate with your DevOps colleagues on content that can help streamline your writing workflows significantly.

Sep 12, 2020
10:06am - 11:06am (Pacific)
Attain Collaboration and Efficiency Without Spending a BOMB on Infrastructure

The landscape of technical documentation has steadily evolved over the years with an ever-increasing demand to deliver highly personalized content at a pace faster than ever before. But to be successful, at the core of it all is a deep need to collaborate with more stakeholders and break out of content silos. This requires you to have a robust collaboration mechanism, but can you achieve that without breaking your bank?

Whether you are a single author or a part of a big team, conscious partnership is the need of the hour.

Join this session to:

  • learn about some of the top challenges associated with document review and ways to overcome them;
  • explore options to attain a collaborative review experience, minus expensive infrastructure;
  • enhance collaboration and content creation experience for authors; and
  • make document review easy and friendly for reviewers.
Sep 12, 2020
10:15am - 11:15am (Pacific)
Beyond Inclusion: The Importance of Accessible Web Content and Design

Companies spend a lot of their marketing dollars researching their users and developing inclusive web content. However, many companies aren’t doing their due diligence of making that content accessible for persons with disabilities. From headlines and form fields, to the use of images and color contact, the majority of websites today are not Web Content Accessibility Guidelines

(WCAG) compliant. In the US, there are 22 million working-age adults with disabilities. That’s an immense number of underserved individuals with a lot of buying power.

In this session, Kat Shereko will cover:

  • What web accessibility is and how it relates to WCAG
  • The differences between WCAG compliance levels (A, AA, AAA)
  • Where web accessibility overlaps with SEO and UX
  • How to optimize web content for WCAG standards
  • How to make a case for making web content more accessible
Sep 12, 2020
10:20am - 11:20am (Pacific)
Bigger and Better: Scaling DITA Content in a Brave New World

Going from DITA to a portal is a major accomplishment. In fact, it feels pretty good. But when you outgrow your portal and want more, that’s the harder effort. We wanted to improve our customer experience without sacrificing the content development we had in place. We’ll demonstrate our efforts and the improvements to move forward a new portal. We’ll also talk about what to consider when you’re moving from one DITA portal vendor to another, how you know you’re ready for the leap, and how to plan it, including the test efforts and migrations.

Sep 12, 2020
10:30am - 11:30am (Pacific)
Building a Unified Platform that Helps Customers and Content Creators Succeed

In this case study, content design and strategy professionals from TurboTax and QuickBooks come together to present how they’re creating a unified platform to deliver more findable and effective customer support content.

TurboTax and QuickBooks have different goals (taxes and accounting), are separated by geography (southern and northern CA), and have different organizational structures (OK, we can call them silos). Despite these differences, Intuit is reinventing how they create and deliver help content by bringing technology, teams, and processes together.

Sep 12, 2020
10:35am - 11:35am (Pacific)
Building Content, Building Success

The global construction industry is, shall we say, large. It uses mountains of concrete, steel, and lumber and calls upon many skilled practitioners. It also draws on a lot of content. This talk is a case study and more importantly it is a success story. This success story is different than most in that it is not a tale of how a magical tool or standard solved every conceivable problem. Those are fairy tales. This is a story about teamwork.

This case study covers a six year period during which the National Center for Construction Education and Research (NCCER) moved from a legacy way of preparing and publishing construction related content to a new digital posture. This talk will be jointly delivered by two people – both integrally involved in the effort from the beginning. These two people worked on the two different sides of the solution – the technology and the team.

Attendees will learn:

  • What drivers led to the project in the first place
  • What steps were taken to establish a game plan
  • What things were implemented, including what worked and what had to be parked
  • How the NCCER team adapted to the changes
  • What challenges were overcome
  • What were the results of the investments
  • What lies ahead
Sep 12, 2020
10:40am - 11:40am (Pacific)
Care and Feeding of Your Taxonomy

You’ve spent money and resources to implement a taxonomy in your organization, so does that mean you can sit back and relax? The short answer is no. Taxonomies are a snapshot in time and evolve and change. Without robust processes in place, your taxonomy will degrade.

In the CIDM 2019 Taxonomy Survey, 42% of respondents rated the effectiveness of their existing taxonomy as “better than nothing.” You can bet this is because they haven’t properly maintained, managed, and matured that taxonomy.

You’ll come away from this breakout session with specifics on the path to grow your adolescent taxonomy into a full-grown ontology. You’ll learn the 10 characteristics of taxonomy maturity and how to successfully move from one maturity level to the next.

Sep 12, 2020
10:45am - 11:45am (Pacific)
Communicating Knowledge Through Chat (and Bots, Too)

Everyone wants a chatbot, but what’s the goal? In this session, we’ll talk about how knowledge organizations should be thinking about conversational UX and what strategies should be used when incorporating these new channels into content strategy. We’ll begin with strategy and architecture, then move into execution.

Sep 12, 2020
10:50am - 11:50am (Pacific)
Creating Intelligent Microcontent

The path to intelligent microcontent is the next step in our journey in structured authoring. AI-powered cognitive content solutions perform best with content designed to be read by humans and processed by intelligent technologies. To deliver the right answer to prospects and customers, you need to optimize your content production approaches and begin crafting content with the precision humans appreciate, and technology requires.

Sep 12, 2020
10:55am - 11:55am (Pacific)
Documentation Has Value? Prove It.

Technical documentation has traditionally been considered a cost center for product development, sandwiched somewhere between training and support. Forward-thinking companies are increasingly discovering the tremendous impact technical content has on critical functions, such as customer enablement, self-service, support, marketing, and sales enablement. Now, armed with the right data, you can prove it. In this session, we’ll explore how you can measure effectiveness, productivity and impact. We distinguish between useless analytics, scorecard analytics, and metrics that provide actionable insights.

Sep 12, 2020
11:00am - 12:00pm (Pacific)
From Content Silos to Content Venn Diagrams

There are unique and distinct content houses: UX products, marketingg and rowth, customer experience, and support. Each house is entitled to its own tone, language, and style that fits specific customer groups in a particular part of a product journey. But to build a scalable and sustainable content ecosystem, you have to create frameworks and teams that write content that is aligned, or risk building a siloed content ecosystem that is disjointed and ultimately a bad customer experience.

Learn how to:

  • Apply different content frameworks and scaling strategies to find a best fit for your company, industry, and content needs
  • Speak to the impact localization and globalization have on creating a shared content program
  • Bridge the gap between the different houses of content
  • What works and doesn’t work for different content projects because of content silos at the company
Sep 12, 2020
11:10am - 12:10pm (Pacific)
Get Out of (Content) Debt! Creating Content Models that Meet Business, User, and Author Needs

A content model can help organizations clean up, structure, and future-proof their content. That model, however, is only successful when it serves an entire ecosystem—from content creator to content consumer.

In this session, Meridel Walkington will walk through the steps she took to diagnose and manage enterprise content debt. Using Firefox browser extensions as a case study, she’ll cover how she developed a content model and guidelines to meet the needs of all stakeholders, including product management, engineering, and design.

Sep 12, 2020
11:15am - 12:15pm (Pacific)
Going Hyperlocal: How to Make Content Relevant and Profitable

How can content think globally and act locally? We’ll look at the design of an eServices portal in Europe and explore how taxonomies and content models can support the delivery of information relevant to where someone lives.

Discover some of the ingredients you can use to implement content as a service (CaaS) in your organization. Find out how structuring content can make digital publishing more sustainable, pleasing readers and authors alike while generating new revenue opportunities.

During this talk, we’ll address:

  • How a taxonomy can support location-relevant content
  • How diverse content types can support one another in delivering business outcomes
  • How to create a content structure that supports more diverse content contributions
Sep 12, 2020
11:24am - 11:44am (Pacific)
How to Ace Collaboration in a Web Environment

In this presentation, Scott Kush and Sharon Figueira unveil the secret to achieving efficient review while nurturing a strong collaborative culture using an intuitive web-based interface.

Learn how IXIASOFT’s Collaborative Review feature supports a decisive, high quality review process for technical writers, contributors, and SMEs, and streamlines the documentation process across small and large teams.

Sep 12, 2020
11:25am - 12:25pm (Pacific)
How to Re-engineer Your Localization Workflow to Reduce Errors and Significantly Cut Costs

Have you ever suffered from a localization workflow for content that involved multiple, tedious, and potentially risky manual steps? Did lack of communication result in localization being treated as an afterthought? And the more languages you would add, the deeper the challenges and headaches?

Through a real-life case study for TechSmith, this panel session will show how redesigning the localization workflow, removing the effect of silos, and using well connected tools can turn a situation like this around. You’ll learn how a TechSmith developer of the popular SnagIt and Camtasia products redesigned the content workflow for its localized documentation.

The original localization workflow involved multiple human copy and paste processes that were time-consuming, costly, prone to errors, and could delay release schedules if last-minute source content changes occurred. It was clear that adding extra languages would only make this situation worse.

Sep 12, 2020
11:30am - 12:30pm (Pacific)
Is ROI the Right Metric for Content Marketing?

So much of our ability to track the true business value of our content marketing efforts hinges on factors beyond our control like data integrity of the CRM, accurate conversion measurement from the analytics team, agreement over what constitutes an MQL, and a number of other factors.

Should we be pushing for other ways to measure content marketing success? In this session, we’ll tackle these tough questions and see if we can discover better metrics to prove the value of our efforts.

Sep 12, 2020
11:35am - 12:35pm (Pacific)
Just Say No to Silos! Start with Collaboration and End with Results

Content is a revenue-generating asset. Quality content is supremely important. Obtaining quality content across an enterprise without collaboration is impossible. This session will focus on how employees can implement content quality across an enterprise using collaboration and an executive sponsor. Come to this interactive session as Pam shares a true story of an enterprise with very little quality, employees who were stuck in their ways, and the group of individuals who worked together for change.

Sep 12, 2020
11:40am - 12:40pm (Pacific)
Leveraging Technology to Create Training Content that Can Make a World of Difference

Providing real-world training experiences can often be extremely costly due to travel, use of facilities, equipment and materials not to mention long delays and productivity loss. Add if you have high-risk environments or new products some training scenarios are impossible. With the adoption of new technologies like Augmented Reality (AR), Virtual Reality (VR), and Intelligent Content Delivery; your content teams can start to create a new world of training information and experiences. Watch this presentation and explore the possibilities.

Sep 12, 2020
11:45am - 12:45pm (Pacific)
Making Choices when Migrating Content

DITA is very versatile, but it’s not prêt-à-porter. There are many choices to be made about how your DITA must be produced. Before you begin converting your existing content to DITA, these decisions should be made and understood. In this session, Helen St. Denis will talk about how to make and understand these decisions.

Sep 12, 2020
11:46am - 12:46pm (Pacific)
Pandemic-proofing Your Customer Self-Service Support

The current pandemic has forced many of us to abruptly pivot our approach to delivering customer self-service. Providing excellent support can be challenging in the best of times, and now we’re seeing customer expectations shifting and our reliance on certain tools and technology becoming even more mission critical as we all adjust to the new normal. In this session, Ingeniux and guests from leading brands will discuss the challenges organizations are facing in delivering self-service support in 2020 and the innovative ways those challenges are being met during a pandemic.

Join Andrew Douglas, Regional Sales Manager at Ingeniux, to discuss the challenges and opportunities that the current COVID-19 pandemic has brought for organizations navigating customer self-service in these unique times. In addition to sharing our own knowledge and insights, we look forward to hearing about your experiences and predictions for the future of customer self-service and support.

Sep 12, 2020
11:55am - 12:55pm (Pacific)
Show Me the Money: Build a Powerful Business Case to Get Your Content Projects the Support They Deserve

We all have that content project we’d like to take on. It’s a game changer, we just need time and resources. But how can we make it happen?

This talk explores how to use content creation skills to track down important information within one’s company and organize it into an awesome business case.

You’ll leave with the tools you need to build a solid argument for why your project is a great investment for customers, teammates, and the business.

Sep 12, 2020
12:00pm - 1:00pm (Pacific)
Smarter Content in Weird Places

Smart content (intelligent content, XML) has been used in technical content development for quite a while, and has been used to produce user guides, online help, web content and other technical publications. But we’re now seeing many other groups adopting smart content and pushing content out in a variety of creative ways.

In this talk we’ll explore the impact that smart content is making in groups outside technical communication and the sometimes rather weird yet effective applications of this content.

Sep 12, 2020
12:05pm - 1:05pm (Pacific)
SME Collaboration: An Analysis of Current Working Practices in 150 Companies

For the past decade, Componize has been helping international businesses like Toyota, SAP and Airbus make the transition to DITA. During this time, we’ve had a lot of time to get to know our clients, as well as a range of other potential customers – we understand their needs and we understand their challenges. DITA is clearly a highly acclaimed editorial format, but we’ve noticed a recurring theme when discussing its limitations:

DITA benefits can often be offset by cumbersome aspects of the user journey. Users feel frustrated that it doesn’t fit with their Agile processes, and additional costs materialise.

SMEs hold vital knowledge on the intricacies of a business, but it’s too difficult to integrate them into the authoring process because they’re very rarely trained, and ‘intuitive’ XML editors have been difficult to navigate for the uninitiated.

We needed a period of honest reflection: Can the advent of agile methodologies revitalize content creation and maintenance? What role should SMEs be playing in the future of information sharing? It was clear that something needed to change.

Our presentation will propose a Darwinian evolution of the process of creating technical documentation within an organisation. In particular, it will unveil the results of a survey of technical writers from around the world.

Sep 12, 2020
12:11pm - 1:11pm (Pacific)
The Next Era of Content Analytics

Understanding how product documentation is consumed can fuel your company with data that has the potential to transform operations and impact strategic decisions. To gain this insight, you need to change the way you track and mine the behavior of users when they search, read and interact with your technical content. By combining the latest delivery, text-mining and analytics technologies, you will transform tech content into a sensor and its delivery into a data generator. You will thereby unleash the tremendous potential of information innovation, increasing its impact for many different activities and constituencies of the company. In this presentation, we will study how to properly capture the interactions of users with content. We will also explore the different levels of value that we can derive from modern delivery, text-mining and analytics technologies. We will see how those new technologies can multiply the value of tech content.

Sep 12, 2020
12:15pm - 1:15pm (Pacific)
The Personalization Paradox: How Standardized Content Creates Personalized Experiences

Content personalization – delivering the right content to the right person, on the right device, at the right time, in the right language – has become a corporate imperative for companies large and small. It is no longer feasible to ask customers to wade through hundreds, thousands, or even millions of words of information to find what they are looking for. However, personalizing content at scale is a conundrum that few companies have been able to solve.

Sep 12, 2020
12:20pm - 1:20pm (Pacific)
Topic Writing Without Borders

The average person is hit with approximately 105,000 words a day. That’s 23 words every second in a twelve-hour day. Add in images and sound, and now we’re talking 34 gigabytes a day!

This is the person who comes to you for information. How you meet that person makes all the difference in the world. You can make it smooth and easy, or you can make it confusing and overwhelming. If you want to maximize your customer satisfaction and your team’s collaboration, take a practical approach to writing content using minimalism and topic based writing. In this session, you’ll learn how to do it.

Sep 12, 2020
12:25pm - 1:25pm (Pacific)
UX Writing and Hip Hop: A Love Story

Mike Walkusky wrote an article for Intuit's Medium page titled, "4 reasons UX writing & hip hop are long-lost soulmates." The article explains the similarities between UX writing and rapping. He turned this article into an engaging talk that includes a lot of showing and telling. This talk explains UX writing as a whole and then dives into its similarities to hip hop.

Sep 12, 2020
12:30pm - 1:30pm (Pacific)
Who Does What, When: Aligning Content Stakeholders with Clear Roles and Responsibilities

Deciding who owns content is always a contentious issue. Lines of business want to own content, because business goals depend on it. Subject matter experts want to own content, because they know best how the products and services work. Content teams want to own content, because they are adept at content standards and guidelines, and knowing what types and formats will work best to solve problems.

What if they’re all owners? Their content roles and responsibilities need to be defined clearly. In this session, you’ll learn how to set clear roles and responsibilities for content stakeholders using a Responsible, Accountable, Consulted, and Informed (RACI) chart.

Blaine Kyllo will explain:

  • What a RACI chart is and how to create one
  • How to carve content work into granular component tasks
  • How to create RACIs for different purposes like projects, channels, and content types
  • How to use a RACI chart to support content stakeholders in understanding what to do and when to do it
Oct 26, 2020
8:30am - 9:00am (Pacific)
The "Welcome to LavaCon UX!" Grand Opening Drum Circle

Jack Molisani, Executive Director, The LavaCon Conference, and Skinz N Bonez Drum Corps, live from New Orleans, and LavaCon Attendees, using drumsticks in your experience box!

Oct 26, 2020
9:00am - 12:30pm (Pacific)
Career Lounge Sponsored by ProSpring

ProSpring logo

Oct 26, 2020
9:00am - 12:30pm (Pacific)
Tech Talk Lounge Sponsored by Oberon

oberon technologies logo

Oct 26, 2020
10:00am - 10:15am (Pacific)
Coffee Break

Enjoy live jazz during this coffee break.

Peter J Bowling is a multiinstrumentalist improviser, producer, composer, and collaborator who belongs to New Orleans. Explore his music.

Oct 26, 2020
11:15am - 11:30am (Pacific)
Coffee Break

Enjoy live jazz during this coffee break.

Peter J Bowling is a multiinstrumentalist improviser, producer, composer, and collaborator who belongs to New Orleans. Explore his music.

Oct 26, 2020
12:30pm - 1:00pm (Pacific)
Morning Recap and Speaker Q&A (Monday)

All sessions at LavaCon UX are 20 minute TED-like talks: long enough to be substantial, but short enough to stream without losing the audience interest. Throughout the day, type any questions you have into the LavaCon Main Stage slack channel. We’ll address your questions in the Speaker Q&A and/or answer them in Slack directly.

Oct 26, 2020
1:00pm - 2:00pm (Pacific)
Radical Localization: Audience, Contexts, and Cognition

A conversation about Audience context and cognition. How does one define it, measure it, and accommodate for it in technical communications. If the world is your audience, or you have no direct exposure to your audience, how would that impact your even attempting to approach the topic.

Oct 26, 2020
1:01pm - 2:01pm (Pacific)
AI Opens New Horizons for Content: Bridging the Gap Between Business and AI Strategy – Mara Pometti, IBM

Today, AI has a broad business purpose. However, many companies still fail to operationalize AI into their business because they cannot craft a well-defined AI strategy that connects machine learning models and algorithms to concrete business outcomes. Working with clients across multiple industries as the only data designer in a team of data scientists brought me to create a new content strategy entirely focused on AI. Multidisciplinary teams use AI Content Strategy to transform the AI’s outcome into new visual content laying out a tangible vision for a long-term AI strategy. This framework aims to solve the most common challenges organizations face: crafting a tangible vision for an AI strategy that acts as a catalyst for the actual implementation of AI solutions. By leveraging data and transforming it into new content, companies can orchestrate multiple AI solutions to achieve their strategic imperatives by communicating the solutions’ business value across an entire organization.

In this session you will learn how to implement and scale a content strategy for AI to apply it to business use cases. Through both IBM internal and client examples, attendees will see how AI Content Strategy is being used to uncover opportunities hidden in companies’ data and how to produce new visual content to lay out the vision and roadmap for a successful AI strategy.

The key takeaways of the session will be learning how to:

  • Transform data into content unlocking the AI potentials
  • Use AI content to design and craft a tangible artifact visualizing the AI strategy
  • Anchor the AI’s outcome to concrete business results
  • Engage business stakeholders in the AI strategy design process
Oct 26, 2020
1:02pm - 2:02pm (Pacific)
Don’t Search, Find: Enrich Your Content with AI and ML – Chad Dybdahl, Adobe

Metadata is a crucial component of your content strategy – a component that all too often relies on manual intervention from your content creators. Join Chad Dybdahl, Adobe Solutions Consultant at Adobe, in this session as he discusses how you can leverage Adobe Sensei, Adobe’s AI & ML technology, to automatically tag and categorize DITA content, enriching the end-user experience, and ultimately ensuring that customers can find the content they need.

Here are the key takeaways from this session:

  • Using machine learning to drive the next generation of user experiences
  • Automate tagging and categorization of your technical content
  • Discover best practices around training machine learning models
Oct 26, 2020
1:03pm - 2:03pm (Pacific)
How to Bring AI to Every Phase of the Content Lifecycle and Scale Faster – Jeff Coyle, MarketMuse

As organizations scale content creation, workflows become increasingly complex. It takes too long to do the amount of necessary research, brief the writer, get editorial approvals, optimize for search, and evaluate performance. Advancements in AI has taken a lot of the manual work out of these processes so teams can focus on the core value they provide and get more, higher-quality content out the door.
Join this session for insight on how to break through common content workflow challenges. Get best practices on how to improve your content’s impact and transform your content to align with business objectives.

In this session you will learn how to:

  • Reduce the editorial back and forth by using a content quality methodology.
  • Use content as a bridge to build shared goals across SEO, content, editorial and marketing teams.
  • Improve content quality and comprehensiveness in real-time with topic opportunities and coverage.
  • Discover content gaps so writers can cover what your audience expects to find.
Oct 26, 2020
1:04pm - 2:04pm (Pacific)
Automating Content Distribution to Drive Conversions – Gordon Edall, Sophi.io

The Globe and Mail has been able to transform a 175-year old business using an artificial intelligence platform called Sophi.io that works alongside its writers to unlock the value of its content. Rather than asking editors to decide where to place content on the site, The Globe uses Sophi to autonomously curate the stories on every page to automatically decide which stories will be the most valuable – not the most popular, but the ones that drive its business goals. Using a combination of predictive modelling, deep learning and optimization technologies, The Globe is using AI at scale without losing its brand. Learn how these same Sophi technologies are putting real world AI tools in the hands of content-focused brands that are building for the future.

In this session attendees will learn:

  • How to make the most of your content to move the metrics that matter to you
  • How newspaper-quality automated content curation is attainable now
  • Why you need to start thinking about what you can automate today
  • How effective an automation platform can be to help you make decisions
  • How to drive conversions and other business goals using AI-powered solutions like Sophi.io
Oct 26, 2020
1:05pm - 2:05pm (Pacific)
Putting the I in AI: Using AI to Fix Your Content – Val Swisher, Content Rules, Inc.

With each passing year, Artificial Intelligence takes on a larger role in our daily lives. AI engines are being employed by all sorts of firms, in a variety of industries. At the heart of an AI system is a Natural Language Processing (NLP) engine. The understanding of text is one of the most challenging – and most important – aspects of AI. In this session, we will explore how NLP works and how AI engines use NLP to make sense of the written world.

In this session you will learn:

  • How an AI system is configured and trained
  • How AI uses Natural Language Processing
  • How NLPs work
Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Sports

Sports

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Zen Garden

Zen Garden

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Crafting

Crafting

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Book Club

Book Club

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Kittens and Puppies

Kittens and Puppies

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Career Lounge Sponsored by ProSpring

ProSpring logo

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Espresso Cafe

Espresso cafe

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Tech Talk Lounge Sponsored by Oberon

oberon technologies logo

Oct 26, 2020
2:00pm - 3:00pm (Pacific)
Bier Garden

Bier Garden

Oct 26, 2020
3:00pm - 5:00pm (Pacific)
Second Line Jazz Parade and Networking Reception

Come and join us for a (virtual) second line jazz parade live from New Orleans with the Jaywalkers!

Oct 26, 2020
5:00pm - 7:30pm (Pacific)
Test your knowledge at another night of Trivia with the LavaCon team! (Limited to 50 attendees) Sponsored by Twitter
Oct 26, 2020
5:00pm - 7:00pm (Pacific)
Live Storytelling Event and PowerPoint Karaoke. Five minutes. One live microphone. Your stories.
Oct 27, 2020
8:30am - 9:00am (Pacific)
Morning Welcome and Coffee Talk
Oct 27, 2020
8:30am - 9:00am (Pacific)
Morning Welcome and Coffee Talk
Oct 27, 2020
10:00am - 10:15am (Pacific)
Coffee Break

Enjoy live jazz during this coffee break.

Peter J Bowling is a multiinstrumentalist improviser, producer, composer, and collaborator who belongs to New Orleans. Explore his music.

Oct 27, 2020
11:15am - 11:30am (Pacific)
Tea and Biscuit Break

Enjoy live jazz during this tea and biscuit break.

Peter J Bowling is a multiinstrumentalist improviser, producer, composer, and collaborator who belongs to New Orleans. Explore his music.

Oct 27, 2020
1:00pm - 2:00pm (Pacific)
Global First: Removing Language Barriers for Campaign Success – Gràinne Maycock, Amplexor and Hinde Lamrani, Acolad Group
Oct 27, 2020
1:00pm - 2:00pm (Pacific)
Owning Your Company’s Most Visited Website: Rabbit Holes and Joyrides

Switching from a vast repository of PDF downloads to web-based dynamic delivery brings big changes. When Teradata rolled out our shiny new dynamic documentation website in 2018, we knew our  documentation landscape would change–just not how or how quickly.

What happens when the honeymoon is over, your CEO starts googling your docs on the weekends, and you realize you suddenly own the company’s largest web entity?

In this session, we’ll share our sometimes-winding journey and how we worked with Fluid Topics to address an ever-growing list of requirements, and help you avoid some of the rabbit holes that we fell into.

Oct 27, 2020
1:01pm - 2:01pm (Pacific)
How to Implement a Content Reuse Strategy – Evgenia Popova, GenialContent

Most businesses create content for a single-use. It means they create, publish and at some point move the content into the archive or even delete it. However, every business possesses content with a reuse potential and with a good reuse strategy in place they can use it multiple times in different contexts and configurations and thus reduce their content creation costs significantly.
In my talk, I would like to show a content-reuse experiment I have implemented for my Master’s Thesis. In this experiment, I transferred the content production and maintenance processes of a small Austrian business from a classical create-publish-archive approach into a content-reuse approach. It allowed reducing content creation costs by ~50% for the following content projects.
I will demonstrate the whole process of this transition and describe how other businesses can apply this approach to their own content step-by-step.

In this session you will learn how to:

  • Use a domain model
  • Apply a topic-based writing
  • Implement a content-reuse strategy
  • Reduce content creation costs with a content-reuse strategy
Oct 27, 2020
1:02pm - 2:02pm (Pacific)
Beginning a Content Strategy in Pharma – Stacey Gorski, Sanofi Pasteur

In the pharmaceutical industry, the medical affairs department is charged with understanding and conveying the value of a given product by generating real world evidence as well as communicating the often-times complex and innovative science behind it. This results in a massive amount of content that is typically in the form of lengthy slide decks and publications that leave little room for personalization. As the pharma industry slowly adopts the omnichannel experience model, its content needs a major overhaul. In this session Stacey will share her experience in initiating a content strategy and lessons learned along the way.

In this session you will learn:

• Appreciation for the role of Medical Affairs department in the pharmaceutical industry
• How scientific communications can blend with content strategy
• How to initiate a content strategy within a highly regulated industry

Oct 27, 2020
1:04pm - 2:04pm (Pacific)
Show the World What Your Product Can Really Do with Thoughtful and Inclusive Content – Matt Reiner, K15t

If you present your product to the world with confusing and unrelatable dummy content, it’s very difficult for people see it’s true potential. Ready to change the way your product is conceived, developed, tested, documented, marketed, and sold while also reflecting the diversity of your audience so that everyone feels seen and can resonate with your solution?
Thoughtful content changes everything.
Learn how the team at K15t worked together to stop unrelatable product examples and moved toward connecting with our audience through the power of thoughtful and inclusive demo content.

In this session you will learn:

  • How the content they use in product examples influences users and potential users
  • How they can create a more inclusive presentation of their product from conception to sales
  • How they can work together with people in their organization who care about how their product is presented
Oct 27, 2020
1:05pm - 2:05pm (Pacific)
Becoming a UX Writer: 10 Lessons I Learned Along the Way – Jennifer Price, Sharp HealthCare

I spent two years transitioning from a digital content writer to a UX writer. Here are the trials and tribulations I experienced and lessons I learned on this journey — including why it helps to fail, how a good product manager can be your best friend, and, of course, that coffee is extremely necessary. Expect concrete examples and some awesome clipart.

In this session you will learn:

  • Why a good UX writer is integral to any content strategy and product marketing team
  • How to set yourself up for success as a UX writer (with some fail moments along the way)
  • How to get other players on your “team” and understand the importance of what you do.
Oct 27, 2020
1:06pm - 2:06pm (Pacific)
Connecting Silos Using a Community of Practice – Shannon McCue, Aristocrat

Does your company have content developers spread throughout the organization? Maybe some writers use Agile, some use waterfall. Some writers work remotely across different time zones while others are co-located. Writers or groups of writers produce content completely unrelated to their counterparts in another part of the company. They use different tools and style guides. Besides job titles, they seem to have little in common. We’ve all heard the phrase “”working in a silo””. Maybe we like our silo! Yet we can come together on standards, processes, tools, and more. Working as a unit not only benefits every writer, it helps the bottom line, the company’s reputation, and consumers of our content.

This session explains how to build your effective community of practice (CoP). A leader of a technical writing CoP for 4+ years, I will explain how a volunteer group can come together on toolsets, style guides, and so much more to work as a unified team in spirit, regardless of org charts.

This session will explain lessons learned about:

• How to get busy writers to join your Community of Practice (CoP)
• Tips for getting results from a volunteer CoP
• Solutions to common problems

Oct 27, 2020
1:07pm - 2:07pm (Pacific)
The Art (Design) and Science (Analysis) of Content Transformation – Fawn Damitio and DeAnn Wright, Juniper Networks

Do you have UX designers, researchers, and content scientists in your organization? If not, you’re missing out. These professionals should be an essential component of any enterprise-level organization. They save writer and manager time, help teams focus on the right things, help you demonstrate your team’s value, and increase customer satisfaction by enabling the org to provide immediate, best-in-class content solutions backed by customer data.

In this session you will learn:

  • What are content scientists and how can they help you optimize your org?
  • What is the difference between UX writers and UX designers? Why do you need both?
  • Where do content scientists and UX designers fit in the content lifecycle?
  • Data you can use to convince your leadership of the importance and value of this transformation.”
Oct 27, 2020
1:08pm - 2:08pm (Pacific)
How to Ace Collaboration in a Web Environment

In this presentation, Scott Kush and Sharon Figueira unveil the secret to achieving efficient review while nurturing a strong collaborative culture using an intuitive web-based interface.

Learn how IXIASOFT’s Collaborative Review feature supports a decisive, high quality review process for technical writers, contributors, and SMEs, and streamlines the documentation process across small and large teams.

Oct 27, 2020
1:09pm - 2:09pm (Pacific)
Governance: If You Write Content and Nobody Reads It, Does It Make a Sound? – Noel Wurst, SmartBear

There’s never been more pressure on us as content creators. Whether your org is releasing software and digital services more frequently, or you’re rolling out entirely new products, or learning materials, or sales needs updated slides and battle cards—content creators can quickly struggle to keep up with accelerating internal and/or external demands. But simply creating more content is not only NOT that simple, it might not even be what your business even needs. What might be far more effective is regularly polling, and collaborating with, your internal content consumers to make sure they not only know how to USE your content but also to make sure they even know where to find it! We’re not “just” content creators, we’re content strategists. And, by regularly looking for ways to optimize the ways we publish, share, and educate, we have the opportunity to build scalable expectations around the reach and effectiveness of the outstanding content we’re creating each and every day.

In this session you will learn:

  • How to determine the “”right”” type of content to create next
  • Why where your content lives is just as important as what it says
  • Internal and external sharing strategies
  • The power of empathy and humility
Oct 27, 2020
1:11pm - 2:11pm (Pacific)
Building an Internal Strategy for Product Communications – Sharmila Rajagopal, Appspace

Technical writers are the heart and soul of product communications. We often write great content for end-users, but there is always a disconnect between teams, especially in an agile/scrum development environment. Marketing often focuses on lead generation and customers, and their selling briefs seldom reflect technical details, which internal teams, such as sales and support, need to know to be effective in their jobs but are often not aware until much later. Thus, with a good communications strategy and the right tools, the product communications team can be the saviors; market your product internally, keep everyone informed, showcase Engineering’s hard work, and stand out!

In this session you will learn:

  • Why an internal communications strategy is necessary for product communications/technical writing.
  • Elements for crafting a good content strategy: Document, Plan, Collaborate, Communicate
  • Tools you can use to plan and execute your content strategy.
Oct 27, 2020
1:13pm - 2:13pm (Pacific)
Making XML Content Collaboration Simple: No Tags

We’ll show examples of and discuss the emergence of web-based Editors making it possible for casual contributors and reviewers to work in valid XML without the burden of tags, the complexity of traditional XML editors, or need for IT services. See examples and share experiences.

Oct 27, 2020
1:14pm - 2:14pm (Pacific)
Content Lifecycle Challenges: Shifting to a Culture of Collaboration – Gretyl Kinsey, Scriptorium Publishing Services, Inc

To use your product or service successfully, your customers need the right content at their fingertips. It’s important to understand your content lifecycle and how you can improve it to meet your customers’ demands. Making changes to your content lifecycle can be challenging for content creators, especially when shifting from working in silos to collaborating on content at the enterprise level. This session shows you how to address those challenges head-on for a successful rollout of your content strategy.

This session will give attendees strategies for taking on content lifecycle challenges in the following areas:

  • Moving from an unstructured to a structured content environment
  • Governing content processes across the enterprise
  • Tailoring content delivery to your customers’ needs
  • Scaling into a larger market
  • Managing content lifecycle changes during a merger

These tips for success will include examples based on Scriptorium’s experience developing content strategies for companies in a variety of industries.

Oct 27, 2020
1:15pm - 2:15pm (Pacific)
Leverage Your Skills to Bridge Silos, Build Relationships, and Make Yourself More Marketable – Hannah Kirk, Inkling

Technical communicators are uniquely-positioned user journey experts. You’re probably already doing UX, marketing, product management, and more in your current job. Learn which duties align with which roles to find common ground with others in those roles. Learn how you can be more marketable (or even pivot your career) by understanding which transferable skills you have and which you need to build.

In this session attendees will learn:

  • How the work they do as technical communicators transfers to UX, marketing, product management and more
  • What each of these disciplines is, how they think, and how to learn more about them
  • What skills they have and can build to improve their work, bridge the gaps between these roles, and pivot their careers, if desired, to one of these areas
Oct 27, 2020
1:16pm - 2:16pm (Pacific)
Walking the Tightrope: Tips for Crossing the AX-CX Chasm – Melanie Davis, Zoomin Software

This session examines the potential content development pitfalls of leaning too far towards a great Authoring Experience (AX) or Customer Experience (CX) and provides tips for striking a balance between the two to optimize the experience for both.

In this session you will learn:

How to optimize the content experience for Authors and Customers

Oct 27, 2020
1:20pm - 2:20pm (Pacific)
The Evolution of Information Linking and the Future of Microcontent – Peihong Zhu, Precision Content
With the advance of AI and other emerging technologies, the ways content is delivered to the users are changing drastically. As a result, the ways the users consume information are also changing. Microcontent is an answer to these new developments. The richness of metadata associated with microcontent enables microcontent to meet users at Micro-Moments. The benefit of microcontent does not end here. Metadata also allows microcontent to connect with other forms of content, as well as data, in a wider system. With the help of technologies such as RDF and Semantic AI, microcontent can become an integral part of a larger content-data ecosystem, generate new business insight, and provide higher ROI for businesses and end users

In this session you will learn:

  • How information linking has evolved.
  • The importance of unified standards and multi-level abstraction in building context.
  • The value of combining microcontent with semantic link and AI technologies.
Oct 27, 2020
3:00pm - 4:00pm (Pacific)
Awards Hour

Best Mardi Gras Mask 

Decorate a mask and share! We will award the best in show!

Oct 27, 2020
5:00pm - 7:30pm (Pacific)
Trivia Night

Sponsored by Twitter

Oct 28, 2020
8:30am - 9:00am (Pacific)
Morning Welcome and Coffee Talk
Oct 28, 2020
10:00am - 10:15am (Pacific)
Coffee Break

Enjoy live jazz during this coffee break.

Peter J Bowling is a multiinstrumentalist improviser, producer, composer, and collaborator who belongs to New Orleans. Explore his music.

Oct 28, 2020
11:15am - 11:30am (Pacific)
Hydration Break

Enjoy live jazz during this hydration break.

Peter J Bowling is a multiinstrumentalist improviser, producer, composer, and collaborator who belongs to New Orleans. Explore his music.

Oct 28, 2020
12:01pm - 1:01pm (Pacific)
Don’t Forget the Art: The Importance of Qualitative Research in Content Strategy – Crystal Szabo, Google

Although it can be difficult to argue qualitative data, we should, because metrics need context to be informative. For example: Imagine you’ve redesigned the company website, and users are spending more time on article pages. You smile and report victory to the team of a job well done. Wrong. You can’t assume to know what’s actually going on with your article pages. The simple fact that users are spending more time there doesn’t eliminate negative explanations, such as a lack of intuitive navigation to additional content. For this reason, qualitative research and testing is crucial to allowing you to better understand your data and avoid problems early on. Qualitative research and testing also provide you with a story, empathy, and an actionable plan to go along with your quantitative data.

In this session you will learn:

  • The importance of integrating qualitative user research and testing in your content strategy
  • A walkthrough of user research and testing examples and how the lessons learned can be applied to your strategy
  • The role a content strategist should play in qualitative research
  • How to get stakeholder buy-in for user research and testing
Oct 28, 2020
12:02pm - 1:02pm (Pacific)
At the Speed of SaaS: The Challenge of Continuous Content Delivery – Fabrice Lacroix, Antidot Fluid Topics

Everybody is or will be impacted by the accelerating pace of product launches and updates. For SaaS vendors, daily releases are becoming the norm. How can technical documentation keep up with the pace? How can you overcome the challenge of producing more, faster, in order to sync content delivery with each product release? They key is to reorganize your processes and workflows.

In this session, we’ll uncover the complex process of continuous content delivery and explore ways to increase writing throughput and optimize content production and release by rethinking tools and workflows.

Oct 28, 2020
12:03pm - 1:03pm (Pacific)
Using Automation to Create Software Videos from Technical Documentation – Mark Hellinger, Videate, Inc.

In the SaaS world with agile development and continuous releases, the only way to guarantee that software videos are always up to date is by automating their production. New technology has come to market that makes it possible to transform documentation into high-quality videos using Artificial Intelligence, automation, and text-to-speech. Since the videos are generated programmatically, they can be produced on every software release, rendering video asset libraries identical to their corresponding products. Additionally, this means they can be translated and delivered in any language.

In this session you will learn how to:

  • Create a sustainable process to keep your video library in sync with your software releases.
  • Use your existing DITA, Markdown and Word documents to automate video production.
  • Translate software videos into multiple languages at a fraction of the cost of other approaches.
  • Add a layer of automated testing to your documentation.
Oct 28, 2020
12:04pm - 1:04pm (Pacific)
Now that Content is Making your Company Money, Will you Listen to the Authors? – Rik Page, Bluestream

Technical Authors continue to be undervalued by companies and too often are seen as a costly must-have, rather than a genuine asset. For years this has meant investment in tools and training has been hard-fought for minimal gains.
Now is the time to make a stand and change the preconceptions. This presentation will show how to flip the argument and make content a valuable and tangible business asset leading to increased sales and better recognition.

In this session you will learn:

  • How to increase the impact and value of the documentation and content you create
Oct 28, 2020
12:05pm - 1:05pm (Pacific)
Enterprise Content Management: Bridging the Gap– Doug Gorman, Simply XML

The very large potential payoffs from Enterprise Content Management (ECM) cannot be achieved until Technical Departments and the Rest Of The Organization (ROTO) adopt standards, processes, and tools that work efficiently and economically for both. There is currently a vast “No Man’s Land” between Technical Departments and ROTO.
With an enterprise-level commitment to topic-based writing and a common XML content architecture:

  • Customers will get content that is consistently branded.
  • Efficiencies of reuse and single source publishing will grow.
  • CMS processes will become useful across the whole enterprise.
  • Translation volume, execution, quality, and costs will improve.
  • Your content supply chain will yield great results.
    All roads to the promises of Enterprise Content Management must foster participation from your portion of the 1.6 billion people in ROTO who use Microsoft Word on their Windows PCs.

In this session you will learn:

  • How differences in resources, operations, priorities, and constraints lead to different priorities and actions.
  • Why content needs to be topic-based and cognitively appropriate to make it accessible, understandable, and actionable.
  • Why content must to have an XML architecture so computers can process and control it.
  • How to achieve structured content, interoperability, and symmetry in ROTO or in conjunction with Technical Departments.
  • How to recognize constraints driven by scarce resources of people, time, technology, and money.
  • Tradeoffs required to achieve the broad organizational goals and the specialized goals of both ROTO and Technical Departments.
  • What needs to happen so DITA can move across No Man’s Land to ROTO.
Oct 28, 2020
12:06pm - 1:06pm (Pacific)
How ACS Technologies Publishes Personalized Content for Multiple Audiences – Barbara Green, ACS Technologies and Jarod Sickler, Heretto

ACS Technologies is one of the leading providers of ministry management software. They work with a wide range of denominations, each with its own set of terms, preferences, and product packages.
ACS Technologies wanted to deliver a personalized content experience for all of its users. But, due to their limited resources, writing content for each audience individually was not feasible. They had to find a smarter way to deliver this quality experience.
Learn how ACS Technologies, with the help of Heretto, developed a dynamic content portal that delivers a personalized content experience to their users.

In this presentation, learn how ACS Technologies:

  • Planned for the shift to personalized output
  • Methodically organized their content based on audience traits
Oct 28, 2020
12:07pm - 1:07pm (Pacific)
Lifecycle Management: Break the “Someday” Cycle and Just Get Started! – Hayley Martin and Samantha Gonda, NiSource

Everyone wants a to manage their content lifecycle, but no one actually wants to start the process. Creating a lifecycle is an overwhelming task for any organization but you have to start somewhere. Just like your first steps as a baby, when you think of creating a lifecycle plan it’s just as easy as putting one foot in front of the other. Breakthrough the “we’ll do it one-day” cycle and find tips to start small and continue growing!

In this session you will learn:

  • How to take your first steps into creating a lifecycle plan
  • How to get leadership and authors on board with creating a lifecycle process
  • ROI on a lifecycle management plan
  • Determining who is in charge of the lifecycle plan
Oct 28, 2020
12:08pm - 1:08pm (Pacific)
The Harmonious Triad of Content Optimization– Michael Mannhardt, Congree Language Technologies Inc.

A single tone doesn’t build a chord. The same applies to content optimization. In this session, Michael Mannhardt from Congree Language Technologies shows how content optimization with checking style, grammar and terminology is great, but should be combined with reuse to explore the full power of content optimization.

In this session you will learn:

  • Why content quality can be a challenge
  • What companies can do to optimize content
  • How a mix of checking style, grammar and terminology plus the consequent use of reuse finally completes the picture
Oct 28, 2020
12:09pm - 1:09pm (Pacific)
A Digital Transformation Trifecta: Structured Content, the GS1 Link, and Personalization – David Turner, Data Conversion Laboratory

Delivering curated content experiences offers organizations a competitive advantage. The GS1 Digital Link is a new product coding standard that allows any physical product to be enhanced with an intelligent digital profile. Optimizing content in a structured format such as XML, is the conduit that connects the GS1 link with specific information you want delivered to your customers. This means products can connect to the web through their standard GS1 identifiers and brands can deliver a raft of new applications from direct-to-consumer digital services to supply-chain traceability.

In this session you will learn how:

  • Structuring content is the building block for innovation
  • The GS1 Digital Link is used to make any product web-enabled
  • Together XML plus the GS1 Digital Link deliver improved user experience with the bonus of providing accessible information to the visually or cognitively impaired person
Oct 28, 2020
1:00pm - 2:00pm (Pacific)
Put Metadata to Work for Better Documentation Delivery

Metadata are probably the most critical elements of documentation publishing: they enable contextual information retrieval and faceted search with content filtering. Get inconsistent metadata on your docs and nobody will find anything in the documentation! Most of the times, this metadata chaos stems from data source diversity, unclear or changing writing/tagging strategies. Post-editing of metadata without the burden of modifying content is actually possible. Fluid Topics’ new Enrich & Clean capability lets you define metadata alignment rules that get applied automatically at content publishing time.

Oct 28, 2020
1:00pm - 2:00pm (Pacific)
Preserving Intelligent DITA Content Through Delivery Channels

NEED DESCRIPTION

Oct 28, 2020
2:30pm - 5:00pm (Pacific)
Cocktails and Experience Celebration!

“Learn from the mistakes of others. You can’t live long enough to make them all yourself!”― Eleanor Roosevelt

From Jack Molisani, LavaCon’s Executive Director:

I believe an “expert” is someone who has made all the mistakes possible in a given field (assuming you don’t keep repeating them).

As Eleanor Roosevelt said, let’s learn from the mistakes of others. So grab a drink and your  best content story. You’ll learn from others, and others will learn from you!

I anticipate we’ll hear people boasting, “You think you screwed up? What until you hear what I did!”

Oct 4, 2021
1:17pm - 2:17pm (Pacific)
Past, Present, and Future: How to Manage Content Across Multiple Releases Without Compromising Reuse – Sharon Figueira, IXIASOFT

Your content may begin life as two or three releases – an older release in maintenance, the candidate release, and perhaps the beginnings of a future release. Things may tick along for a while, but soon the releases multiply, while your team does not. Older releases continue to be maintained to support key customers, the candidate release has grown in scope, and you are supporting not one but two or more future releases in development. Throw in a white-labelled version, and translation demand, and your spreadsheets, the team, and the process are starting to creak. Then one day someone starts talking about continuous delivery. How can you support all of these deliveries without hiring a team of engineers?

In this session you will learn:

  • How to manage multiple versions and branches of content without special expertise
  • How to generate release-specific content, confident that it contains the correct versions for the target release
  • How to push changes from one release to another
  • How to support authors to focus on the content and the release target, rather than the versioning platform
  • How IXIASOFT supports common branching scenarios OOTB, such as continuous delivery
Oct 24, 2021
8:30am - 9:00am (Pacific)
Morning Welcome and Coffee Talk
Oct 25, 2021
8:30am - 9:00am (Pacific)
Morning Welcome and Coffee Talk
Oct 25, 2021
9:00am - 9:20am (Pacific)
Three Ways Content is Key to Global Business Development – Emmelyn Wang, Amazon Web Services

What is the opposite of undifferentiated heavy lifting? Targeted content enabling businesses to solve problems at scale with customers. Emmelyn will provide specific examples of what works today and scalable flywheel styles at AWS Marketplace and share personal/professional experience gained prior to joining AWS. Emmelyn Wang has an MA in Technical Communication and has managed large teams producing globally focused technical content.

In this session you will learn:

best practices and diverse career options for developing out their strengths as technical communication professionals. For example, today Emmelyn works as a Business Development Leader and Tech Comm is key to her journey and what key takeaways attendees can learn from her missteps, mistakes, and overcoming fears as a practitioner and leader.

Oct 25, 2021
9:20am - 9:40am (Pacific)
Structure of Successful Content Marketing Plans: From Ideation to Deployment – Rachel Roumeliotis, O’Reilly Media

It all starts with your audience, your clients, your customers—current and soon to be. If your focus is on how to help them regardless of how they interact with your company, then you are cultivating an audience, client base, and user for life. Serving them serves you.

This session will give you a glimpse into how to think about, structure a content marketing plan to build an audience, grow your client base, and delight your customers.

Oct 25, 2021
9:40am - 10:00am (Pacific)
Spanning Silos: Using Data and Content to Build Synergy Across Product Teams – Tig Newman, Google

We talk about breaking content silos but what if you could lead cross-functionally to break content AND data silos? Can you quickly serve all available content for the product/service area needed right now for a customer or employee? Can your engineering/manufacturing team easily relate to data generated by customer-facing teams? Do Marketing and Support even speak the same language? Can you see what content is being used, avoid redundant effort, and prioritize filling content gaps?

In this session you will learn how a knowledge management team successfully implemented a content and data strategy uniting documentation, support, engineering, product management, training, sales, the community forum, and customer experience. You’ll learn the potential for your enterprise by seeing where we’ve broken down silos across content and far beyond – to track and combine data that revealed operationally useful data insights. You’ll learn our tips (and missteps) for:

  • Getting buy-in from upper management, team leaders, and champions
  • Designing simultaneously for humans, dashboards, alerts, and algorithms
  • Creating a taxonomy to handle multiple levels of specificity
  • Thinking beyond content
  • Balancing team and cross-functional needs
  • Adapting to change and setbacks
  • Bringing it all home with tools to help employees and customers
  • Using that unified data to shape your future initiatives
Oct 25, 2021
10:00am - 10:15am (Pacific)
Coffee Break

Get up, stretch, do what you need to, all while enjoying the musical stylings of the incredible Vanessa Carr Kennedy.

https://twitter.com/vanessacarrnola
https://www.facebook.com/VanessaCarrPresents/

Oct 25, 2021
10:15am - 10:35am (Pacific)
Five Secrets for Creating Content at Scale – Jennifer Kemper, AmerisourceBergen

A two-person team at a Fortune 10 company produced 100+ content marketing pieces in 2020, with 427% growth in leads captured over 2019 and total growth in conversions up more than 600%. Your small team can add rocket fuel to your content development operation, too.

In this session you will learn:

  • The essential roles and skills you’ll need on your team
  • Tools that can help you scale content creation
  • Questions to ask yourself as you create a content marketing process
  • The metrics that will help you stay on track
Oct 25, 2021
10:35am - 10:55am (Pacific)
Building a Healthy Unified Content Strategy Across Products – Marli Mesibov, Verily Life Sciences

Wellbeing” is perhaps the word of the year in 2021, as we all attempt to mentally and emotionally recover from 2020. As an individual content strategist it’s important to care for your own wellbeing. Individually, that means finding inspiration, focusing on your impact, and avoiding people with “”not my job”” attitudes, or stakeholders who continually say “”we know it’s a problem, but we won’t/can’t/don’t want you to try to fix it.” But how do you branch out with your can-do attitude and help the organization?There’s more to content strategy than creating style guides. You can have an impact on your organization and build relationships across products. This is the best way to develop both a healthy content culture, and a unified content strategy.

In this session you will learn how to:

  • Turn a “design problem” into a cross-functional solution
  • Inspire teams that feel overwhelmed or unheard
  • Facilitate and develop content processes that support product teams
Oct 25, 2021
10:55am - 11:15am (Pacific)
Governance: If You Write Content and Nobody Reads It, Does It Make a Sound? – Noel Wurst, SmartBear

There’s never been more pressure on us as content creators. Whether your org is releasing software and digital services more frequently, or you’re rolling out entirely new products, or learning materials, or sales needs updated slides and battle cards—content creators can quickly struggle to keep up with accelerating internal and/or external demands. But simply creating more content is not only NOT that simple, it might not even be what your business even needs. What might be far more effective is regularly polling, and collaborating with, your internal content consumers to make sure they not only know how to USE your content but also to make sure they even know where to find it! We’re not “just” content creators, we’re content strategists. And, by regularly looking for ways to optimize the ways we publish, share, and educate, we have the opportunity to build scalable expectations around the reach and effectiveness of the outstanding content we’re creating each and every day.

In this session you will learn:

  • How to determine the “”right”” type of content to create next
  • Why where your content lives is just as important as what it says
  • Internal and external sharing strategies
  • The power of empathy and humility
Oct 25, 2021
11:15am - 11:30am (Pacific)
Hydration Break

Get up, stretch, do what you need to, all while enjoying the musical stylings of the incredible Vanessa Carr Kennedy.

https://twitter.com/vanessacarrnola
https://www.facebook.com/VanessaCarrPresents/

Oct 25, 2021
11:30am - 11:50am (Pacific)
The Future of Holistic Content Experiences is Here – Stefan Gentz, Adobe

Just putting your technical documentation on your webpage as a PDF for download is not going to make you a content hero. PDF is a given. A fundamental requirement. But both business and end customers expect more today. They want contextually relevant, personalized, consistent, conversational, and scalable content experiences.
But how to deliver on this expectation? In this keynote, Stefan Gentz, Senior Worldwide Evangelist for Technical Communication at Adobe, will explore the design of positive customer journeys ranging from marketing to technical support and self-service and back to sales. Experiences that provide 360° content experience for your customers and handhold them across their whole content journey.

Oct 25, 2021
11:50am - 12:30pm (Pacific)
Panel Discussion: The Emerging Role of AI and ML in Content Engineering

Join us for a lively (and timely!) panel discussion about the emerging role of artifical intelligence and machine learning in contect engineering.

Oct 25, 2021
12:30pm - 1:00pm (Pacific)
Daily Recap and Speaker Q&A

All sessions at LavaCon UX are 20 minute TED-like talks: long enough to be substantial, but short enough to stream without losing the audience interest. Throughout the day, type any questions you have into the Slack channel. We’ll address questions the Speaker Q&A and/or answer them in Slack directly.

Oct 25, 2021
2:00pm - 3:00pm (Pacific)
Is Your Content Semantically Rich? A Few Reasons Why You May Want to Care – Alex Masycheff, Intuillion Ltd.

Content can be called semantically rich when it is marked up in a way that enables machines to understand the meaning of individual pieces of content and differentiate, for example, between a step in a procedure, the result of a step, and an expected user’s response.
But why should you care? In this session, we’ll discuss several real-life examples when semantics was essential and helped organizations to provide a fundamentally different user’s experience to their customers.

In this session you will learn:

  • How semantically rich content enabled an aircraft manufacturer to produce interactive real-time documentation on flight operations for pilots.
  • How feeding chatbots with semantically rich content helps them provide users with a more precise and accurate information.
  • How semantically rich content improves search results.
  • How semantically rich content helps organizations span silos.
  • If you want to adopt structured content in your company – how semantics can help you sell your initiative to your management.”
Oct 25, 2021
3:00pm - 3:30pm (Pacific)
The Welcome to LavaCon Taiko Drum Lesson and Show

Refresh your focus with rhythm and movement!

Welcome Kris and Minh of Arugakki, leaders of the naname (slant-drum) style of taiko drumming.

Join Kris and Minh as they guide us through a quick and satisfying rhythm experience, followed by a performance of their newest work for Japanese drums.

Oct 25, 2021
3:00pm - 3:30pm (Pacific)
The Welcome to LavaCon Taiko Drum Lesson and Show

Refresh your focus with rhythm and movement!

Welcome Kris and Minh of Arugakki, leaders of the naname (slant-drum) style of taiko drumming.

Join Kris and Minh as they guide us through a quick and satisfying rhythm experience, followed by a performance of their newest work for Japanese drums.

Oct 25, 2021
3:30pm - 5:30pm (Pacific)
Live Storytelling Event

From poetry to stories and stand-up, grab your beverage of choice and hang out with your LavaCon peeps as we “talk story” (as they say in Hawaii).

They’ll be a place to sign up if you want to participate (five minutes per person).

No prior speaking experience required!

Please signup here:
https://docs.google.com/document/d/1Ae4q6aSRiIaSGAoLPUPdgxkqvJeSC-7LnTV2uxOjuVc/edit?usp=sharing

Oct 25, 2021
3:30pm - 6:30pm (Pacific)
Storytellers Night

From poetry to stories and stand-up, grab your beverage of choice and hang out with your LavaCon peeps as we “talk story” (as they say in Hawaii).

They’ll be a place to sign up if you want to participate (five minutes per person).

No prior speaking experience required!

Please signup here:
https://docs.google.com/document/d/1Ae4q6aSRiIaSGAoLPUPdgxkqvJeSC-7LnTV2uxOjuVc/edit?usp=sharing

 

Oct 26, 2021
8:30am - 9:00am (Pacific)
Morning Welcome and Coffee Talk (With a Special Guest)

Gather the kids (pet kids count too) and join us and the Llamas from Prairie Patch Farm for our morning and coffee talk.

Oct 26, 2021
9:00am - 9:20am (Pacific)
The United Nations of Content: From Warring Kingdoms to Enterprise-wide Collaboration – Cruce Saunders, [A]

Content is soaring farther and faster than ever before. It’s time for content leaders to unite and steer integrated customer experience forward. Together, we are all already transforming how companies conceptualize, produce, and distribute content. Many have battle scars earned in the fight. Over the years, the silo battles have begun turning into real collaboration. Now, we’re embarking into a world of expanded influence across operations. Travel beyond committees, and into the fertile lands found in shared patterns and standards. To reconcile and harmonize customers, partners, tools, channels, and content systems, a new order for content will continue to emerge. The process is healthy and well underway. In this talk, see how enterprises are embracing these new approaches to sponsorship, operations, and building processes for scaling successfully – and peacefully.

In this session you will learn:

  • How have content politics and organization structures evolved? What key lessons have successful teams learned?
  • What does the future hold for content collaboration?
  • What are the foundational models and methodologies that will produce and deliver content in the next age of content?
  • How do content leaders elevate the conversation? How do we get beyond governance and centralization into dynamic, standards-aligned CX teams sharing content sets?
  • How can we avoid content supply chain disasters, enable automation, and lead the way towards a smarter world?
  • What are the next steps leaders should take?
Oct 26, 2021
9:20am - 9:40am (Pacific)
Thinking Through Your Thinking at NASA’s Jet Propulsion Laboratory – Kat Park, NASA Jet Propulsion Laboratory, Caltech

How do creative designers contribute to a highly engineering and science based environment?

In this session you will learn:

Some projects taken on by the Studio at NASA’s JPL to fuel innovation, creativity, and communication for space exploration and education.

Oct 26, 2021
9:40am - 10:00am (Pacific)
Trust Me: Moving from Unfamiliar to Adopted with Content Design – Selene De La Cruz, Mastercard

The pandemic forced us all to change our behaviors, in ways both big and small. And these behavior changes often involved inserting a digital experience where a physical one used to occur – moving your coffee chats to Zoom, or paying via contactless instead of cash.
As the digital-physical divide continues to close, consumers are being confronted with new, crossover experiences that transform in-person interactions to online, or relocate them from one channel to the next. As creators of these experiences that are becoming a more frequent part of the new normal, trust is a key ingredient to ensure that our products or services are understood and adopted.
During this session, Selene De La Cruz, Director of Content Design and Strategy at Mastercard, will take a deep dive into how content design can help engender trust – moving consumers from discomfort to acceptance, use and even delight. Expect to explore examples from consumer goods, healthcare, Mastercard and more.

In this session you will learn:

  • Building trust-based relationships with our users by applying the principles of content design
  • Moving the needle from unknown to adoption through the strategic placement of information
  • Landing in the Goldilocks zone between over-explaining and under-explaining new experiences
  • Looking toward the future to understand what our customers want and expect from brands and experiences moving forward
Oct 26, 2021
10:00am - 10:15am (Pacific)
Coffee Break

Get up, stretch, do what you need to, all while enjoying the musical stylings of the incredible Vanessa Carr Kennedy.

https://twitter.com/vanessacarrnola
https://www.facebook.com/VanessaCarrPresents/

Oct 26, 2021
10:15am - 10:35am (Pacific)
Inclusive Language: The Path to Respectful Content, Connections and Companies – Kiana Minkie, Acrolinx

Inclusive language is about way more than simply avoiding offense. It makes us aware of how history has shaped language — by demanding we tune in and listen to the voices around us that have been ignored or muted. And, it invites us to use language intentionally to create safety and belonging for all people.
Inclusive language helps businesses reach a wider target audience, create safer workplaces and equitable opportunities, and attract talent they might otherwise overlook.
In this session, we’ll explore how to improve inclusion and diversity in the workplace, using inclusive language as an important step to getting there. We’ll also discuss why brands must pair inclusive language with meaningful action.

In this session you will learn:

  • What inclusive language is and why it’s important in organizations.
  • How to navigate the challenges global companies face when trying to create inclusive content.
  • How to use inclusive language in content as a starting point to larger diversity and inclusion initiatives.
  • How the right technology plays an important role in global companies learning to communicate inclusively.
Oct 26, 2021
10:35am - 11:15am (Pacific)
Panel Discussion: Achieving Diversity, Equity and Inclusion (DEI) in Content Teams
Oct 26, 2021
11:15am - 11:30am (Pacific)
Hydration Break

Get up, stretch, do what you need to, all while enjoying the musical stylings of the incredible Vanessa Carr Kennedy.

https://twitter.com/vanessacarrnola
https://www.facebook.com/VanessaCarrPresents/

Oct 26, 2021
11:30am - 11:50am (Pacific)
The Hero’s Journey: Transforming Content Development in Three Acts – Karen Brothers, 3M

The Hero’s Journey is a common story structure relaying the adventures of the hero’s departure from the known world (Departure Act) into the unknown to retrieve something needed (Initiation Act) before returning triumphant and transformed (Return Act). Even the process of transforming content development follows this narrative arc, with the twists, turns, and lessons that one would expect from any great hero story! In this presentation, you’ll see how each act evolves with a content team from 3M as our hero.

In this session you will learn:

  • A model for centralized versus distributed technical communications teams
  • Steps to implement process changes
  • The importance of metrics to demonstrate the impact of change
Oct 26, 2021
11:50am - 12:10pm (Pacific)
Evolution of a Product-Driven Email Program: Demonstrating Delight in Ways Users Recognize – Rob Marsh, Netflix

There are fundamental differences between product-led email programs and marketing-led email programs. But too often, email is a neglected part of the core product experience. Netflix Content Designer Rob Marsh has been on both sides of the table. Prior to joining the Netflix Experience Design Product Team, he was agency-side as the email copy lead for companies like Google, LinkedIn, and Airbnb, and more. Since joining Netflix and working in a product environment, Rob has gained a 360 degree-view of the nuances between email programs led by marketing and those led by product. During this session, Rob will go in-depth on how his team is evolving the Netflix email program, how a product-led email program can support your users across your product’s full lifecycle, and why product-led email programs are a game-changer for personalization.

During this session, Rob will go in-depth on how his team is evolving the Netflix email program, how a product-led email program can support your users across your product’s full lifecycle, and why product-led email programs are a game-changer for personalization.

Oct 26, 2021
12:10pm - 12:30pm (Pacific)
Business to Human: How Companies Use Content to Drive Customer Loyalty – Joe Gelb, Zoomin Software

Never before has content played such a critical role in driving customer loyalty. It’s not enough to send the right information to the right person at the right time. Even the most technical content in 2021 must tell a story that will engage, influence, and even inspire the humans intended to use it. In this session, Joe will discuss how B2C and B2B brands have transformed technical product content to build and maintain customer loyalty.

Attendees will learn:

  • Five characteristics that make stories so powerful
  • How stories drive customer loyalty
  • Examples of product content that goes beyond the obvious to engage, influence, and inspire
Oct 26, 2021
12:30pm - 1:30pm (Pacific)
Daily Recap and Speaker Q&A

All sessions at LavaCon UX are 20 minute TED-like talks: long enough to be substantial, but short enough to stream without losing the audience interest. Throughout the day, type any questions you have into the LavaCon Main Stage slack channel. We’ll address your questions in the Speaker Q&A and/or answer them in Slack directly.

Oct 26, 2021
3:00pm - 4:00pm (Pacific)
Awards Hour
Oct 26, 2021
3:00pm - 3:30pm (Pacific)
Awards Hour
Oct 26, 2021
3:30pm - 5:30pm (Pacific)
80's Trivia Night (Limited to the first 50 attendees)

Please join us for a night of 80's trivia.

Hosted by: Jack Molisani and Kevin Meglic

Feel free to dress up in 80's attire or as your favorite 80's icon (this is Halloween season after all).

Signup here:
https://docs.google.com/document/d/1XrjE50dDJq9ggSOEHkWYuzA05hdsebJVa8nUn8yHF8I/edit?usp=sharing

Oct 26, 2021
4:00pm - 6:00pm (Pacific)
80's Trivia Night (Limited to the first 50 attendees)

Please join us for a night of 80's trivia.

Hosted by: Jack Molisani and Kevin Meglic

Feel free to dress up in 80's attire or as your favorite 80's icon (this is Halloween season after all).

Signup here:
https://docs.google.com/document/d/1XrjE50dDJq9ggSOEHkWYuzA05hdsebJVa8nUn8yHF8I/edit?usp=sharing

 

Oct 27, 2021
8:30am - 9:00am (Pacific)
Morning Welcome and Coffee Talk
Oct 27, 2021
9:00am - 9:20am (Pacific)
How to Unify Your Content and CX Strategies to Attract and Retain Customers – Travis McKnight, Portent, Inc.

To avoid losing potential or existing customers, your brand’s customer experience (CX) strategy must be comprehensive, effective, and efficient—from the very moment a user engages with your company. If you learn how to integrate CX as a core content strategy component, you can preemptively provide the necessary solutions to a user’s needs. The more high-quality solutions you build, the stronger your customer journey becomes, and the more likely you can draw in users, convert them, and then retain their loyalty.

In this session you will learn three content strategy techniques you can use to develop top-notch CX pathways:

  • Identify customer service pain points
  • Create friction-specific customer service solutions
  • Communicate authentically with customers

These strategies will align your brand’s communications with users and present a compelling, user-focused journey.

Oct 27, 2021
9:20am - 9:40am (Pacific)
Joining Forces: Creating a Collaborative UX Writing Environment – Christi Guzik, Vertex Inc.

In many organizations, roles are siloed – either intentionally or unintentionally – making it difficult to create a cross-disciplinary group of UX designers, UX writers, and front-end developers/testers who work together to better the user experience of the people who use your product. This session looks at ways to break down those barriers by developing a shared understanding of the importance of design and content in the overall product experience. Focusing on examples, we’ll explore ways you can show your value to the development team in order to form a lasting design, content, and development partnership.

Key takeaways include how to:

  • Educate your development teams on the importance of content and design
  • Create an interactive process between all groups working on UI design and development
  • Develop metrics to show the value that content brings to the user experience
Oct 27, 2021
9:40am - 10:00am (Pacific)
Data Driven? Probably Not. Using Content Performance to Transform Communications Strategy – John Yembrick, Lockheed Martin Corporation

Everything is awesome! Reporting is often exclusively positive and seldom objective. When pulling back the curtain, the data can tell a very different story about your effectiveness.

Learn how to use metrics to develop informed judgment on content performance, which helps improve tactics, transforms the strategy, and impacts how your organization is structured. For example, when the data reflects higher performance using video, you may need to realign resource to create better videos.

Establish a consistent reporting basis to allow for evaluation and updates to tactics and strategy to ensure you are tracking towards specific goals. Being able to deliver context with metrics paints the full picture and allows you to conclude whether a campaign or post was successful.

In this session, we will discuss:

  • Establishing brand consistency online to enhance user experience.
  • Creating tactic to build brand sentiment and measure outcome.
  • Brand reputation DOES impact business outcomes and is something you can track.
  • Not just the what – but also how and why?
  • Using metrics to reinforce that tactics are effective.
  • Measuring and communicating who you’re reaching and whether customers engaged with your content.
  • Creating achievable goals
  • Planning weekly and monthly reports on the progress towards achieving those goals
Oct 27, 2021
10:00am - 10:15am (Pacific)
Coffee Break

Get up, stretch, do what you need to, all while enjoying the musical stylings of the incredible Vanessa Carr Kennedy.

https://twitter.com/vanessacarrnola
https://www.facebook.com/VanessaCarrPresents/

Oct 27, 2021
10:15am - 10:35am (Pacific)
Quiet Leadership: Influencing Change without Being the Loudest Person in the Room – Stacey King Gordon, Google

Our profession tends to attract introverts and quieter folks, who prefer to influence with their pens more than their voices. In fast-moving companies, it’s easy to feel like our point of view is getting trampled, disregarded, and forgotten by our non-content colleagues as they try to out-talk each other.
In this session, Stacey Gordon shares how to drive meaningful change and influence others without shouting into the maelstrom of loud voices. Stacey draws on her background as a content strategy manager at Google and Facebook, and her time as a consultant, to share strategies for socializing ideas, advocating for the right things, and implementing lasting change — without pushing ourselves too far out of our introvert comfort zones.

In this session you will learn:

  • Self-acceptance as an introvert and a quiet leader
  • Using one-on-one relationships to advocate for a position
  • Being on the lookout for opportunities to insert yourself
  • Showing up without waiting for permission
  • Preserving your magic
Oct 27, 2021
10:35am - 10:55am (Pacific)
ContentOps: Fad or Future? – Sarah O’Keefe, Scriptorium Publishing

In our complex content world, ContentOps offers the promise of efficiency and automation. Is this something new or just a repackaging of existing ideas, like automated formatting, template-based authoring, and so on? Where does ContentOps belong in an omnichannel workflow? What unique benefits does a ContentOps focus offer?

In this session you will learn:

  • Definition of ContentOps
  • The relationship between content strategy and content ops
  • How ContentOps can help you improve the maturity of your content development process
  • How you can use ContentOps to help non-content people understand the content world
  • How ContentOps affects omnichannel workflows
Oct 27, 2021
10:55am - 11:15am (Pacific)
Moving the Content Conversation from Cost to Value – Géraldine Boulez, Fluid Topics

When it comes to the money your company spends producing technical documentation, your management knows the cost down to the cent. And when it comes to investing in THE solution that will streamline your work process, unleash your content, and transform your user experience, one question will arise without a doubt: “How much?” Meaning: “How much will it cost?” This can be a completely different conversation if you can turn it into “how much it will save” and “how much additional revenue it will bring to the company.”

In this session, we will give you a clear picture of the cost savings and gains a content delivery platform can generate across three areas: customer service, employee productivity, and sales. We will also give you access to a tool that will help you navigate scenarios and determine how long it will take to achieve a return on your investment by customizing the calculator’s numbers to fit your situation.

Oct 27, 2021
11:15am - 11:30am (Pacific)
Hydration Break

Get up, stretch, do what you need to, all while enjoying the musical stylings of the incredible Vanessa Carr Kennedy.

https://twitter.com/vanessacarrnola
https://www.facebook.com/VanessaCarrPresents/

Oct 27, 2021
11:30am - 11:50am (Pacific)
Spinning Words Into Gold: Helping Managers Recognize Your Value – MaryKay Grueneberg, SAP

After I was told outright that I could not get my next promotion for several years because the budget needed to go to the Developers, I spent the next four months proving my worth. In the end, I not only convinced a Dev Manager to spend his promotion budget on a technical communicator, but I landed a double promotion. If you’re not willing to take a back seat to the Developers and you’re ready to prove the value you bring to the team, then come join my session. I’m happy to share my secret with you!

In this session, you will learn how to prove the value they bring to the team and get what they deserve.

To do this I will give you tips on:

• Showing what you really do
• Showing before/after examples and comparison samples
• Using metrics to show how your deliverables help reduce support effort
• Getting outside feedback to validate quality
• Not waiting for that promotion… [asking for] insisting on it

Oct 27, 2021
11:50am - 12:30pm (Pacific)
Closing Panel Discussion: The Future of Content

Join us for an interesting and engaging panel discussion on the future of content strategy, content engineering, and content operations!

Oct 27, 2021
12:30pm - 1:30pm (Pacific)
Daily Recap and Speaker Q&A

All sessions at LavaCon UX are 20 minute TED-like talks: long enough to be substantial, but short enough to stream without losing the audience interest. Throughout the day, type any questions you have into the LavaCon Main Stage slack channel. We’ll address your questions in the Speaker Q&A and/or answer them in Slack directly.

Oct 27, 2021
3:00pm - 5:00pm (Pacific)
Closing Cocktails and Experience Celebration

From Jack Molisani, LavaCon’s Executive Director:

I believe an “expert” is someone who has made all the mistakes possible in a given field (assuming you don’t keep repeating them).

As Eleanor Roosevelt said, let’s learn from the mistakes of others. So grab a drink and your  best failure story. You’ll learn from others, and others will learn from you!

Join us for an evening of cocktails and experience celebration!

Oct 27, 2021
4:00pm - 5:30pm (Pacific)
Closing Cocktails and Experience Celebration

From Jack Molisani, LavaCon’s Executive Director:

I believe an “expert” is someone who has made all the mistakes possible in a given field (assuming you don’t keep repeating them).

As Eleanor Roosevelt said, let’s learn from the mistakes of others. So grab a drink and your  best failure story. You’ll learn from others, and others will learn from you!

Join us for an evening of cocktails and experience celebration!